Brayotech

Archive for December, 2010

Meaning of Community Development Community Development has been both an explicit and implicit goal of community people, aiming to achieve, through collective effort, a better life. In the 18th century, the work of the early socialist thinker Robert Owen (1771-1851) sought through Community Planning to create the perfect community. The term ‘Community Development', often abbreviated as CD, and informally called community building, is a broad term applied to the practices and academic disciplines of civic leaders and activists, thereby involving citizens and professionals to improve various aspects of local communities. It also seeks to empower individuals and groups by providing them with the necessary skills to effect a change in their own communities. The government authorities in order to improve the economic, social and cultural conditions of communities, integrate them into the life of the nation and enable them to contribute fully to national progress (United Nations department of Economics and Social Affairs, 1960:1).This complex process comprises two essential elements, namely, participation of the people themselves in an effort to improve their standards of living with as much reliance as possible on their own initiative; and the provisions of technical and other services ... [more..]

The fast emerging world of mobile applications for corporates is introduced, using easy to follow concepts and examples, centred on existing corporate strategy.Moving to the world of mobile involves a degree of change. Changing internal processes, changing the way customers interact with you, changing the way data flows and so on. So inherent in implementing a mobile strategy should be consideration of change management. With that said let's crack on.The ultimate starting point, whether you are a manager in a multi-national corporation or an owner of a local company is to consider your current strategic objectives and goals, in the context of mobile technologies. The wider you cast your net initially, the more likely you are to emerge with 2 or 3 really significant ways forward. Review at a really granular level. Considering 'Increasing Sales 10% in 2010', is perhaps to top level. However, 'Creating 150 (or 150,000) new customers to trial XYZ service/brand in the 3rd Quarter' is more like it.The top drivers for the implementation of mobile marketing technologies are, in our opinion:* Cost reduction * New revenue channels * New customer acquisition * Brand image strengthening; and * Competitive ... [more..]

Imagine a project without any type of communication. Or imagine a project with all the electronic tools and documentation available but people not reading, writing or talking. Only one more… Imagine a project in a vacuum, against a white background where all team members and stakeholders are on the same thinking and communication level. Yeah, right… Whether it is a guy extending or building your house or your team members falling foul by not letting you know the difficulties they are experiencing with developing a certain software module, it will be the delivery of the overall project that will take a knock and result in the main user being unhappy.Communication within a project and between a project and functional environment seems to always be an issue and will lead to trouble and/or project failure. Most articles focus on the Project Manager and although a PM is a focal point to develop a communication plan or strategy, the responsibility of ‘good communication' lies with the whole project team. Now, what is good communication? Well, is there a good and bad communication? As defined by Wikipedia (and others), communication "… can be perceived better as a ... [more..]