Brayotech

Posts Tagged ‘Communications’

In delivering a customer communications management system, there are extra considerations in respect of the development of a marketing communications plan. The marketing communications plan can provide a clear guideline as to how to execute, the expected costs and the expected return. Customer communications management will increase the ease with which a multi-channel marketing communications strategy can be executed. It will also increase the sophistication with which a company can communicate in a relevant manner with its customers. In the context of discussing the plan I will use Philip Kotler ‘P’s framework as this is the standard study for virtually all marketers. First off, lets establish the Four P’s of product marketing in context with customer communications management: Product - Which products are you looking to promote? Today’s customer communications management platforms mean that you can market more than one product in an individual campaign based upon an individual users profile. Therefore Product Range Selection is an additional component in the customer communications management driven marketing communications plan. Place - Customer communications management processes give the marketing communications plan complete freedom to choose from a wide range of communications methods. These include voice, Direct Mail, Transactional ... [more..]

Since the dawn of the internet there have been several different mediums that have made communication even more and more convenient. Today, these mediums span over the internet alone as software and hardware utilize internet capacity in order to generate communication over large geographical spans, no longer limited to particular locations. As long as your computer is capable and has internet access then you are good to go. Now however, communication over the internet is no longer limited to the use of a personal computer. The internet is readily accessible on various mobile devices such as cellphones, pocket pcs, laptops and even portable gaming consoles. There has been much advancement in technology today that allow for communication over the internet and the usage of its corresponding software's.  With this one may find it difficult to secure certain confidential and private information as even the smallest breach of privacy can spread important data over this cloud. Related technology include the use of transport technology such as recognition systems, GPS navigation and electronic tolls, radio frequency identification in purchases, Bluetooth and infrared technology and various biometrics such as facial recognition and  fingerprint scanners.  Though not all ... [more..]

Customers going through the decision making process of buying a new communication solution with four key requirements- it has to be simple to use, open and future proof, include productivity features, and cost effective. Learn how Jake and Judy what found in their search, and why they decided Nortel SCS was the best fit in all four categories. For more info visit www.scs500.com ... [more..]